About this Integration
Google Analytics 4 (GA4) is Google's event-based analytics platform. Vendo ingests GA4 data through BigQuery export and can export server-side events back to GA4 through Measurement Protocol.
Integration Methods
Source
Source: Connect your BigQuery project with GA4 export and Vendo auto-detects and transforms GA4 data.
Destination
Destination: Send Vendo-modeled events to GA4 through Measurement Protocol using a Measurement ID and API secret.
Features
BigQuery Auto-Detection
Connect BigQuery and Vendo automatically detects GA4 event and user tables (events_*, users_*).
Analytics-Ready Transforms
GA4 raw event data is transformed into clean, analytics-ready tables for reporting and activation.
Conversion Tracking
Track and analyze goal completions with event-based measurement.
Audience Insights
Understand user demographics and behavior from GA4 user properties.
Measurement Protocol Export
Send validated server-side events to GA4 with client ID, user ID, event parameters, and historical timestamps.