Make Your Marketing Data Work Harder
Vendo is the Customer Data Platform for marketing measurement and performance — unifying customer data and sending better conversion signals across your stack.
Trusted by 100+ Growth and Analytics teams worldwide
The Problem
You shouldn't need five tools just to understand what's working
You've got data in your analytics platform, your CRM, your ad accounts, your email tool, and probably a spreadsheet or two holding it all together. Sound familiar?
Every time you need to answer a simple question — "Which campaigns are actually driving revenue?" — it turns into a multi-tool scavenger hunt. You're exporting CSVs, reconciling attribution, and second-guessing the numbers before you ever get to act on them.
Meanwhile, budget decisions get delayed. Experiments that could improve performance sit in a backlog. And the data team is buried in pipeline maintenance instead of driving growth.
This is the reality for most marketing and growth teams, and it's exactly what Vendo was built to fix.
Our Story
We Built Vendo Because We Lived the Problem
We spent years helping growth teams get value from their data through analytics implementations, tracking plans, ad platform connections, and CDP rollouts. We kept seeing the same pattern: teams drowning in tools but starving for insights.
The data existed, but it was scattered across platforms, labeled differently in each one, and hard to trust when decisions mattered. New questions often required data requests, pipeline fixes, or spreadsheet workarounds.
We built Vendo to fix that. Not another tool to add to the stack, but one platform that replaces the patchwork: data comes in, gets modeled into something usable, and flows out where it needs to go.
The goal is simple: make marketing data reliable, usable, and actionable so teams spend their time improving performance instead of fighting infrastructure.
How It Works
Data In. Insights Out.
Vendo handles the full lifecycle from collecting raw data to delivering actionable insights and signals.
Your Data Sources
Vendo connects to your ad platforms, analytics tools, ecommerce platform, CRM, payment systems, and databases through native integrations.
Google Ads · Meta Ads · TikTok · Shopify · Stripe · Mixpanel · GA4 · BigQuery · and more
See all integrationsThe Data Foundry
Your data is cleaned, standardized, and unified. Events are normalized, identities are resolved, revenue is defined, and metrics are calculated automatically.
Learn about Data FoundryInsights & Activation
Clean data powers everything downstream: conversion signals to ad platforms, performance reporting, campaign change detection, and AI-powered analysis.
Explore the platformThe Platform
Everything You Need to Operationalize Your Marketing Data
Each module works independently and they work even better together.
Data Foundry
PlatformConnect, model, and unify your customer data from every source, including websites, mobile apps, business tools, and databases. It is the foundation that powers everything else in Vendo.
Learn moreConversion Signals
ActivationSend higher-quality conversion events to ad platforms with server-side sync, deduplication, and first-party enrichment. Better signals lead to better algorithmic optimization.
Learn morePulse
MonitoringAutomatic change detection for Google Ads and Meta Ads. Track budget, bid, creative, and structural changes in one timeline so you always know what changed and when.
Learn moreMarketing Reports
In BetaNative marketing measurement and performance reporting built on first-party data. Get unbiased insights without platform-reported inflation.
Learn moreMCP Server
Early AccessModel Context Protocol lets you query and activate your data with AI clients while staying grounded in your semantic layer. This keeps analysis accurate and avoids hallucinated output.
Learn moreIntegrations
CoreConnect to live data sources including Shopify, Google Ads, Meta, Stripe, Mixpanel, and more. Native connectors support quick setup with minimal operational overhead.
Learn moreWhat changes when your data actually works
- Sharper conversion signals — Ad platforms receive cleaner, deduplicated first-party data, so their algorithms optimize toward real business outcomes instead of noisy signals.
- Unbiased marketing measurement — See true channel performance using your own first-party data, independent of platform-reported metrics that tend to over-count.
- Faster audience activation — Build and sync audiences across your marketing tools in minutes, not days, with no engineering tickets required.
- Less wasted spend — When you know what's actually working, you can reallocate budget from underperforming campaigns to high-performers with confidence.
Solutions
Built for teams that rely on marketing to drive growth.
Ecommerce
Unify your Shopify, ad platform, and analytics data to get a clear picture of ROAS, CAC, and LTV. Understand which acquisition channels drive the highest-value customers, not just the most clicks, and optimize your spend accordingly.
Learn moreFintech
Track acquisition efficiency and unit economics with first-party data you can trust. From signup activation to first transaction, measure what matters across the full funnel, and send better conversion signals back to the platforms driving your growth.
Learn moreB2B
Connect marketing activity to pipeline and revenue across long, multi-touch sales cycles. Measure CAC by channel, attribute revenue to campaigns, and give your team a shared view of what's working, without waiting on a BI team to build custom reports.
Learn moreIf you care about acquisition efficiency, conversion quality, and measurable ROI, Vendo is for you.
Works With Your Existing Stack
Vendo connects to your analytics, messaging, ecommerce, and advertising tools.
Vendo works with the tools you already use.
Trust & Security
Your data, handled with care
Vendo is built for teams that take data privacy and security seriously.
First-Party Data Only
Vendo is built on a first-party data foundation. We don't rely on third-party cookies or external data brokers. Your customer data stays yours.
Server-Side Processing
Conversion signals and data processing happen server-side, reducing exposure to client-side vulnerabilities and giving you more control over what gets shared with ad platforms.
Privacy-Compliant by Design
Vendo supports compliance with GDPR, CCPA, and other privacy frameworks. Consent management, data retention controls, and user deletion controls are built in, not bolted on.
Secure Infrastructure
Data is encrypted in transit and at rest. Access controls, audit logging, and SOC 2-aligned practices ensure your customer data is protected at every layer.
What Our Clients Say
“With Shopify and advertising data synced to Mixpanel, we can now analyse and optimize our full customer journey from ads to post purchase.”
David Latimer
CEO at Petzyo, Petzyo
“Knowledgeable team with invaluable insights! The Vendo team was amazing to work with, especially Yalcin and Soumya. Their help was invaluable in getting Mixpanel live quickly and effectively. Not only did they really know what they were doing (you can take my word for this - I have been setting up analytics tools for 7+ years and still found their advice very fresh and insightful!). They also always answered our questions quickly. I definitely would recommend working with them!”
Hanifah Az
VP Product at Reebelo, Reebelo
“I am extremely pleased with the onboarding experience provided by Yalcin and the team at Vendo. They have done an excellent job guiding us through the process of adopting Mixpanel. Over the three-month period, Yalcin has consistently demonstrated patience and professionalism. His dedication to our success has been evident throughout the process.”
Jamie Muscatel
Product Delivery Lead at Ready Media Group, Ready Media Group
“They're product geniuses. We would work with Vendo again in a heartbeat! We are prelaunch with an early beta product and needed help not just setting up Mixpanel, but making sense of all the data to inform our product roadmap to find product market fit. Vendo was able to do all the above and more - they also led user interviews, undertook extensive UX research, and implemented a data-driven product prioritisation framework for us. They quickly became an extension of our team, were a real pleasure to work with, and we look forward to collaborating more in the future!”
Neil McVeigh
Co-Founder at Greener, Greener
“Interacted with the team at Vendo for Mixpanel implementation across the Web and App. Apart from helping us out with data migrations, implementation tracking plans and technical details, they were further helpful in helping us solve certain complex analytics scenarios as well.”
Kumar Tushar
Senior Director at Mosaic Wellness, Mosaic Wellness
“Vendo helped us achieve a level of growth we never thought imaginable. We hired them to take on social media paid advertising so we could focus on our core business. They organized and optimized our global campaigns. Our investment has already paid off 10x.”
Rachman Blake
Founder at StoryParty, Story Party
“I've worked with the Vendo team across a number of projects and have always found them exceptional to work with.”
Gemene Heffernan-Smith
Founder at The Connected Narrative, The Connected Narrative
“With Shopify and advertising data synced to Mixpanel, we can now analyse and optimize our full customer journey from ads to post purchase.”
David Latimer
CEO at Petzyo, Petzyo
“Knowledgeable team with invaluable insights! The Vendo team was amazing to work with, especially Yalcin and Soumya. Their help was invaluable in getting Mixpanel live quickly and effectively. Not only did they really know what they were doing (you can take my word for this - I have been setting up analytics tools for 7+ years and still found their advice very fresh and insightful!). They also always answered our questions quickly. I definitely would recommend working with them!”
Hanifah Az
VP Product at Reebelo, Reebelo
“I am extremely pleased with the onboarding experience provided by Yalcin and the team at Vendo. They have done an excellent job guiding us through the process of adopting Mixpanel. Over the three-month period, Yalcin has consistently demonstrated patience and professionalism. His dedication to our success has been evident throughout the process.”
Jamie Muscatel
Product Delivery Lead at Ready Media Group, Ready Media Group
“They're product geniuses. We would work with Vendo again in a heartbeat! We are prelaunch with an early beta product and needed help not just setting up Mixpanel, but making sense of all the data to inform our product roadmap to find product market fit. Vendo was able to do all the above and more - they also led user interviews, undertook extensive UX research, and implemented a data-driven product prioritisation framework for us. They quickly became an extension of our team, were a real pleasure to work with, and we look forward to collaborating more in the future!”
Neil McVeigh
Co-Founder at Greener, Greener
“Interacted with the team at Vendo for Mixpanel implementation across the Web and App. Apart from helping us out with data migrations, implementation tracking plans and technical details, they were further helpful in helping us solve certain complex analytics scenarios as well.”
Kumar Tushar
Senior Director at Mosaic Wellness, Mosaic Wellness
“Vendo helped us achieve a level of growth we never thought imaginable. We hired them to take on social media paid advertising so we could focus on our core business. They organized and optimized our global campaigns. Our investment has already paid off 10x.”
Rachman Blake
Founder at StoryParty, Story Party
“I've worked with the Vendo team across a number of projects and have always found them exceptional to work with.”
Gemene Heffernan-Smith
Founder at The Connected Narrative, The Connected Narrative
