Events We Track
Vendo captures and normalizes events from your connected platforms into a unified schema. Browse the complete catalog below.
Ad Data
This event is used to track advertising data from various platforms.
Cart Abandoned
This event is triggered when a user abandons their cart.
Cart Viewed
This event is triggered when a user views their cart.
Checkout Address Info Submitted
This event is triggered when a user submits their address information during checkout.
Checkout Completed
This event is triggered when a user completes the checkout process.
Checkout Contact Info Submitted
This event is triggered when a user submits their contact information during checkout.
Checkout Shipping Info Submitted
This event is triggered when a user submits their shipping information during checkout.
Checkout Started
This event is triggered when a user starts the checkout process.
Collection Viewed
This event is triggered when a user views a collection page.
Order Delivered
This event is triggered when an order is delivered.
Order Fulfilled
This event is triggered when an order is fulfilled.
Order Partially Refunded
This event is triggered when an order is partially refunded.
Order Payment Confirmed
This event is triggered when an order payment is confirmed.
Order Received
This event is triggered when an order is received.
Order Refunded
This event is triggered when an order is refunded.
Page Viewed
This event is triggered when a user views a page on your website.
Payment Info Submitted
This event is triggered when a user submits their payment information during checkout.
Product Added To Cart
This event is triggered when a user adds a product to their cart.
Product Removed from Cart
This event is triggered when a user removes a product from their cart.
Product Viewed
This event is triggered when a user views a product page.
Search Submitted
This event is triggered when a user submits a search query.
Ad Click
Triggered when a user clicks on an advertisement.
Ad Impression
Triggered when an advertisement is displayed to a user.
Ad Conversion
Triggered when a user completes a desired action after interacting with an ad.
Ad Engagement
Triggered when a user interacts with an ad beyond a simple view or click.
Conversion
A generic conversion event indicating a user completed a high-value action.
Goal Completion
Triggered when a user completes a predefined goal in your analytics platform.
Page View
Triggered when a user views a page. Differs from Page Viewed by including analytics-specific session context.
Session Data
Aggregated session-level data including duration, pages viewed, and engagement metrics.
User Event
A custom user-defined event tracked in your analytics platform.
User Session
Tracks a user session lifecycle including start, activity, and end.
User Profiles Identify
Identifies a user and associates profile properties such as email, name, and plan.
Engagement
Tracks user engagement actions such as likes, shares, and comments.
Video View
Triggered when a user views a video, including duration and completion metrics.
Data Synced
Indicates that a data synchronization job has completed between source and destination.
Site Error
Triggered when a website error occurs, such as a 404 or JavaScript exception.
Customer Charged
Triggered when a customer is successfully charged for a payment.
Customer Charge Failed
Triggered when a payment charge attempt fails.
Customer Refunded
Triggered when a customer receives a refund for a previous charge.
Payment Charged
Triggered when a payment is successfully processed and charged.
Payment Failed
Triggered when a payment attempt fails due to insufficient funds, expired card, or other issues.
Payment Refunded
Triggered when a payment is refunded to the customer.
Revenue Update
Triggered when revenue metrics are updated, such as MRR or total revenue changes.
Subscription Started
Triggered when a new subscription is created and activated.
Subscription Updated
Triggered when a subscription is modified, such as a plan change or quantity update.
Subscription Cancelled
Triggered when a subscription is cancelled, either immediately or at period end.
Subscription Cancel Requested
Triggered when a customer requests cancellation but the subscription is still active until period end.
Subscription Expanded
Triggered when a subscription is upgraded to a higher-tier plan or additional seats are added.
Subscription Contracted
Triggered when a subscription is downgraded to a lower-tier plan or seats are removed.
Trial Started
Triggered when a customer begins a free trial period.
Trial Ended
Triggered when a free trial period expires.
Trial Extended
Triggered when a free trial period is extended beyond its original end date.
Order Completed
Triggered when an order is fully completed including payment and fulfillment.
Order Placed
Triggered when a customer places an order, before payment is confirmed.
Product Purchased
Triggered when a specific product is purchased, including quantity and revenue.
Product View
Triggered when a user views a product detail page. Similar to Product Viewed but with analytics context.
Account Created
Triggered when a new user account is created.
Form Submission
Triggered when a user submits a form on your website.
Lead Form Submission
Triggered when a potential customer submits a lead capture form.
Search Performance
Aggregated search performance data including clicks, impressions, CTR, and average position.
Search Query
Data about specific search queries that triggered your site in search results.
Search Result Click
Triggered when a user clicks on your site in search results.
Index Status
Reports the indexing status of your site's pages in Google Search.
App Install
Triggered when a user installs your mobile application.
In-App Purchase
Triggered when a user completes a purchase within your mobile application.
Flight Search
Triggered when flight search data is captured, including routes, pricing, and availability.
Hotel Search
Triggered when hotel search data is captured, including properties, rates, and availability.
Price Update
Triggered when pricing data changes for monitored products, flights, or hotels.
Webinar Registration
Triggered when a user registers for a webinar.
Webinar Attendance
Triggered when a registered user attends a webinar session.
Webinar Engagement
Tracks audience engagement during a webinar, including polls, Q&A, and chat interactions.
