Shopify + Segment Integration
Connect Shopify to Segment with a single routing layer. Send complete customer and commerce signals into Segment destinations.
How It Works
1. Connect Shopify + Segment
Link your Shopify store and Segment workspace in Vendo.
2. Configure event routing
Choose which Shopify events map to Segment track and identify flows.
3. Backfill destination context
Send historical context so Segment audiences are useful immediately.
Event Coverage
Track events for storefront and checkout actions
Server-side order lifecycle events
Identify/profile updates for customer attributes
Historical customer and order backfill
Popular Use Cases
Centralized destination routing
Send Shopify behavior once and route it cleanly through Segment downstream.
Cross-tool audience consistency
Keep definitions aligned across analytics and messaging tools.
Lifecycle analytics readiness
Use a complete event stream for funnel and retention modeling.
Frequently Asked Questions
