Marketing Measurement Built on First-Party Data
Native marketing measurement and attribution you can trust. Use optional analytics and AI-driven analysis when you need deeper answers.
Built for Marketing Measurement
Not vanity metrics. Real measurement that drives action.
11+ Visualization Types
Bar, line, area, pie, donut, scatter, table, heatmap, funnel, metric cards, and more. Choose the right format for every insight.
Marketing-Ready Metrics
Standardized channel, campaign, and conversion metrics with consistent definitions across the stack.
Comparison Mode
Compare any metric period-over-period. See trends, identify anomalies, and track progress at a glance.
What Teams Analyze
Reporting That Answers Real Budget Questions
Instead of generic dashboards, Vendo focuses on the analyses growth teams use to allocate spend, defend decisions, and improve performance.
Channel Performance
Compare performance across all marketing channels with unified metrics. Cross-channel comparison, unified cost tracking, consistent attribution.
Attribution
Understand which touchpoints drive conversions with flexible models. First-touch, last-touch, and custom attribution models.
Revenue & LTV
Track revenue and lifetime value with consistent definitions. Revenue by channel, LTV analysis, and cohort revenue breakdowns.
Funnel Performance
Analyze your conversion funnel from awareness to purchase. Step-by-step analysis, drop-off identification, conversion rates.
Campaign Analysis
Deep-dive into campaign performance with granular breakdowns. Campaign comparison, creative performance, audience insights.
Custom Measurement
Build reports tailored to your business questions with flexible dimensions, custom metrics, and scheduled delivery.
Prefer specialized analysis?
Sync your marketing measurement data to analytics tools like Mixpanel and GA4, or power AI-driven analysis through Vendo MCP.
Why It's Different
Reports you can actually trust.
First-Party Data
Built on your own data, not platform-reported metrics that may be inflated or biased.
Unified Across Tools
The same definitions used in measurement are used in activation and conversion logic.
Transparent Logic
No black boxes. See exactly how every metric is calculated and attributed.
Period-over-Period
Built-in comparison mode to see how performance changes across any time range.
Frequently Asked Questions
Ready to see reports you can trust?
Book a demo to see how Vendo marketing measurement transforms your performance reporting.
