Every Campaign Change. Detected Automatically.
Budget adjustments, bid strategy shifts, creative swaps, structural changes across Google Ads and Meta Ads. Pulse catches them all and puts them in one timeline so you never have to guess what happened.
The Problem
Performance Dropped. What Changed?
It is the most common question in marketing and one of the hardest to answer quickly.
ROAS drops on a Tuesday. CPA spikes overnight. A campaign that was performing last week suddenly underperforms. The team scrambles to reconstruct what happened by checking Google Ads history, Meta activity logs, and whoever might have touched the account.
By the time you find the answer, you have already lost time and budget. Often the change happened days earlier and no one documented it.
Pulse solves this by detecting every change across your ad accounts and surfacing it in a single timeline, so the answer to what changed is always one glance away.
What Pulse Detects
Automated change tracking across every dimension of your ad campaigns.
Budget Changes
Know the moment a daily or lifetime budget is increased, decreased, or paused across every campaign. Budget changes are often a silent source of performance swings, and Pulse makes sure they never go unnoticed.
Bid Strategy Changes
Target CPA, target ROAS, manual bids, and automated bidding shifts are tracked automatically. When algorithm behavior changes, you can see exactly when strategy changed and who made the update.
Creative Updates
New headlines, swapped images, updated descriptions, and rotated creatives are all logged. When performance moves after a creative update, Pulse helps you connect the dots without guessing.
Campaign Structure
Campaigns created, paused, or archived. Ad groups restructured. Audiences changed. Status modifications. Pulse captures structural changes that are easy to miss but can significantly impact delivery.
Tuesday: ROAS drops 40%. Wednesday: You know why.
Your top ecommerce campaign was averaging 5x ROAS. On Tuesday it drops to 3x. The team starts investigating: audience fatigue, seasonality, competition, or creative burnout.
With Pulse, the answer is already in the timeline: on Monday at 3pm, bid strategy changed from Target ROAS to Maximize Conversions, and daily budget was cut by 30%.
No Slack threads. No digging through platform logs. No finger-pointing. Just timestamped facts so you can fix the issue quickly and get back to scaling.
From Change to Insight in Seconds
Pulse works in four steps and all of them are automatic.
Automatic Detection
Pulse connects to the Google Ads Change Event API and Meta Ads Activities API and monitors for changes continuously. Budget and bid shifts, creative swaps, and structural modifications are detected automatically with no manual logging, no spreadsheets, and no Slack reminders.
Unified Timeline
Every detected change from every connected platform appears in a single chronological timeline. Google Ads and Meta Ads changes sit side by side so you can see what happened, when, and where without switching platforms.
Add Context With Annotations
Not every performance shift comes from a campaign change. Pulse lets you annotate timeline moments with business context such as launches, promotions, seasonality, or pricing updates so the timeline captures both what happened and why.
Query Everything In BigQuery
Every change and annotation is stored in your BigQuery dataset in the change_history table. Query change patterns, correlate updates with performance metrics, and build custom reports or alerts on your own infrastructure.
Better Together
Pulse does not work in isolation. It sits on the same data layer that powers the rest of Vendo, so campaign changes are automatically correlated with performance data flowing through Data Foundry and Conversion Signals.
When Pulse detects a bid strategy change and conversion signal quality shifts the next day, the connection is visible in one platform with no manual correlation required.
