Marketing Performance for B2B
Unify marketing, sales, and revenue data to measure pipeline, CAC, LTV, and win rates with first-party measurement.
The Scenario
Pipeline looks healthy. Revenue does not.
Campaigns generate leads but close rates drop and CAC rises. Vendo connects marketing touchpoints to pipeline stages and revenue outcomes, so teams can see which channels create qualified demand, not just volume.
Marketing Measurement
See which channels and campaigns drive pipeline and revenue with first-party measurement.
Channel Performance
Compare ROI across every channel with unified metrics. See spend, pipeline, and revenue side by side.
Campaign Attribution
Track the buyer journey from first touch through conversion with multi-touch attribution across long sales cycles.
Budget Optimization
Identify underperforming spend and reallocate budget to channels delivering the best pipeline and revenue returns.
GEO Performance
Break down performance by geography to find high-value regions and optimize regional strategies.
Unit Economics
Connect spend to revenue outcomes. Understand CAC, LTV, and growth efficiency at every level.
CAC Analysis
Calculate true customer acquisition cost by channel, campaign, and segment with first-party data.
LTV:CAC Ratios
Track LTV:CAC ratios over time to ensure sustainable and profitable growth.
Revenue Attribution
Connect ad spend directly to revenue outcomes with unified data across your marketing and sales stack.
Financial Reporting
Generate investor-ready reports on unit economics, cohort performance, and growth efficiency.
Experimentation & Forecasting
Test, learn, and predict. Combine experimentation with forecasting to make confident, forward-looking decisions.
A/B Test Analysis
Measure the impact of campaign experiments, messaging tests, and audience variations with statistical rigor.
Lift Measurement
Isolate incremental impact by comparing exposed and control groups across channels.
Revenue Forecasting
Predict future revenue and key metrics using models trained on historical pipeline and conversion data.
Scenario Planning
Model different budget allocation scenarios and forecast outcomes before committing spend.
Seasonal Modeling
Account for seasonality, market trends, and external factors for more accurate planning.
Performance Projections
Visualize projected trends and set data-informed targets for teams and stakeholders.
How Vendo Works for B2B
1. Connect
Combine ad, web, and revenue data across long multi-touch sales cycles.
2. Attribute
Measure CAC, pipeline contribution, and revenue attribution with consistent rules.
3. Optimize
Reallocate spend to channels and campaigns that create qualified, profitable growth.
Frequently Asked Questions
Ready to improve B2B performance?
Book a demo to see how Vendo unifies marketing measurement and activation for B2B.
