Marketing Performance for Fintech
Unify acquisition, revenue, and customer data to measure CAC, LTV, payback period, and contribution margin with first-party data.
The Scenario
CAC climbs for two weeks. Your team finds the leak in one view.
Acquisition costs rise while signups hold steady. Vendo links channel spend, activation quality, and downstream revenue so you can identify which campaigns are creating expensive low-value users and shift budget before margins erode.
Marketing Measurement & Unit Economics
Connect acquisition spend to revenue so you can measure profitability and growth efficiency.
CAC Analysis
Calculate true customer acquisition cost by channel, campaign, and segment with first-party data.
LTV:CAC Ratios
Track LTV:CAC over time to ensure sustainable, profitable growth.
Payback Periods
Understand how quickly each segment pays back acquisition cost to guide budget allocation.
Margin Analysis
Break down contribution margins by product, channel, and cohort to find your most profitable levers.
Operational Reliability
Full visibility into every pipeline, connector, and job. Resolve issues fast and maintain data reliability.
Pipeline Monitoring
Track the health of every data pipeline in real time, from ingestion through delivery.
Freshness Tracking
Know when each data source was last updated and get alerted when data falls behind.
Sync Reliability
Monitor connector success rates and error patterns to maintain consistent data flow.
Incident Detection
Automated anomaly detection flags issues before they cascade into reporting errors.
Customer Experience
Map the complete customer journey. Identify friction, improve satisfaction, and drive retention.
Journey Mapping
Visualize the customer journey from acquisition through activation, transactions, and retention.
Satisfaction Tracking
Connect behavioral signals to understand customer satisfaction across the financial lifecycle.
Proactive Alerts
Get notified when experience metrics degrade so you can fix issues before they impact retention.
Performance Dashboards
Centralized views of pipeline health, customer metrics, and data quality scores.
How Vendo Works for Fintech
1. Connect
Unify ad, analytics, payment, and product data in one governed pipeline.
2. Model
Standardize CAC, payback, LTV, and margin logic into one source of truth.
3. Act
Improve conversion signals and optimize spend toward durable unit economics.
Frequently Asked Questions
Ready to improve fintech performance?
Book a demo to see how Vendo unifies marketing measurement and activation for fintech.
