Marketing Performance for Ecommerce
Unify ecommerce, ad, and customer data to measure ROAS, CAC, AOV, and LTV with first-party marketing measurement.
The Scenario
Tuesday: ROAS drops. Your team knows why before lunch.
Paid social performance drops overnight. Instead of combing through ad logs and spreadsheets, your team sees the full context immediately: bid strategy changed, budget shifted, and conversion quality dipped in the same window. You fix the issue fast and protect spend.
Marketing Measurement
See which channels, campaigns, and creatives drive results with first-party measurement.
Channel Performance
Compare ROAS, CAC, and revenue across every channel with unified, first-party metrics.
Campaign Attribution
Track the full journey from first touch to purchase with multi-touch attribution on first-party data.
Budget Optimization
Identify wasted spend and reallocate budget to higher-performing channels and campaigns.
GEO Performance
Break down performance by geography to find high-value regions and scale what works.
Revenue & LTV
Tie Acquisition Spend to Long-Term Value
Vendo connects channel-level acquisition data with order and retention outcomes, so you can optimize for profitable growth rather than cheap clicks.
AOV Optimization
Increase average order value by identifying the highest-impact upsell and cross-sell opportunities.
Customer Lifetime Value
Track and optimize CLV by segment and channel to see which acquisition sources create lasting value.
Retention Analysis
Identify churn signals early and understand the drivers of repeat purchases and long-term loyalty.
Revenue Forecasting
Predict revenue outcomes by factoring in seasonality, trends, and campaign performance.
Lifecycle Optimization
Improve the Journey From First Click to Repeat Purchase
Discover
Track which campaigns bring high-intent traffic and profitable first orders.
Convert
Identify funnel friction, creative mismatches, and drop-off points across devices.
Retain
Measure repeat behavior, satisfaction, and customer value by acquisition source.
Journey Mapping
Friction Detection
Satisfaction Tracking
Personalization Insights
How Vendo Works for Ecommerce
1. Connect
Bring Shopify, ad platforms, analytics, and payments into one system.
2. Measure
Standardize attribution, CAC, AOV, and LTV with first-party definitions.
3. Optimize
Send stronger conversion signals and reallocate spend based on what drives revenue.
“With Shopify and advertising data synced to Mixpanel, we can now analyse and optimize our full customer journey from ads to post purchase.”
David Latimer, CEO at Petzyo
Frequently Asked Questions
Ready to improve ecommerce performance?
Book a demo to see how Vendo unifies marketing measurement and activation for ecommerce.
